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Main Street Marketing Machines
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In part 1 of this post I covered how to get started finding offline clients for your video marketing business. Let’s continue with some more ideas for getting local video marketing clients.
Local Publications
While it’s hard to get free coverage through a press release in your local newspaper or magazine, there are ways to increase your odds of being “discovered”. Read local publications on a regular basis. When a relevant article or story is published, make a note of the author. Contact the author through the publication and send him a copy of your press release with a note saying how you thought “this would be a great complement to the recent piece you did on” whatever. Again I reiterate that this is not the quickest way or the easiest way, but a free blurb in the paper or a local magazine can generate a great buzz about your services.
Direct Mailings
You’ll find the addresses of most local businesses in the Yellow pages or local directories. Many times the local chamber has these addresses and business contact information available for the local community. A clever postcard describing your services or a special rate for the first 10 businesses to respond to your mailing is a great way to get a clutch of work and can have a long lasting effect.
Create a Community Portal
If you have a website, consider using a portion of it to create a local interest hub. Optimize the pages for local searches and include stories about your local work as a video marketer. Include educational content and feature a high value report or guide about video marketing that you have created. This site can serve several functions, as a place to offer specials and gather email contact information, as well as a portfolio and space to feature testimonials from happy customers.
What to Do Once You Have Customers
It takes 5 times as much money to acquire a new customer as it does to retain a current one. And, 80 percent of your business comes from 20% of your customers. Obviously, caring for your current customer is worth the effort. Maintaining contact with your current clients enriches the relationship you have with them and fosters trust. If you keep in touch with them, they are likely to talk about you when networking with other companies. You should contact them by email or by telephone on a monthly or weekly basis. Creating a schedule for contacting your clients is a great way to remember. You might also create a newsletter specifically for your clients, letting them know what you are working on, and what is going on in the industry. Be their go-to source for any internet video marketing information they may need.
While these are just some ideas, your local market and business community will dictate your exact strategy for getting offline local video marketing clients. Good luck!