3 Rules for Amazing Internet Video Titling
Titling your video can make or break it’s effectiveness. If you use this simple formula to determine your title, you can
maximize the impact of your title and get more views.
Number + Adjective + Keywords = 1 Awesome Video Title
1.Key Phrase or words
This should be obvious, but often it is overlooked. Do your research and find the sweet spot for your desired subject. If your video is about fly fishing, don’t go for the obvious. Your keywords should reflect the focus of your video. i.e. “techniques for fly fishing rainbow trout in July”. Determine the long tail phrase that best describes what the video is about.
2.Use a magic number.
Information consumers are gluttons. The more information they think they will get by watching your video the more attractive it will be. By including a number in your title indicating a list or ranking of your topic, i.e. 9 best bed & breakfasts in New Hampshire, 15 ways to save on gardening supplies, top 10 schools for psychic communicators. Just remember to deliver the goods. Don’t list 5 things when your title says 8 things.
3. Use descriptors.
Use adjectives that evoke an emotional response. i.e. Cute, sad, funny, hilarious, dumb. Use superlatives if possible. Easiest, biggest, smallest, best, top, etc. Make the keywords jump out by adding distinct words to enhance their appeal. i.e. Sexiest Electric Toothbrushes, Deadliest Martial Artists, Coolest Laptop Computers, etc.
These are obviously guidelines and with practice you can become adept at creating compelling titles that get your videos seen. Make the most of the space you have by remembering the formula,
Number + Adjective + Keywords = 1 Awesome Video Title.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.