Video Marketing Report

Here are some good general guidelines to follow when creating marketing videos for your business.

1. Keep it simple and concise. Simple, concise videos just work best. The most popular videos on Youtube are between 3 and 5 minutes long and are no more than 20 megabytes in size, on average.  Also, the page your video will appear on will probably have a lot going on visually, already, so your ad needs to be clean and concise in order to stand out.
2. Tell a story with the video. A businesses story is one of its most valuable marketing assets.  A good video captures and communicates the passion and commitment that a business has for its work and its customers.
3. Educate and inform with your videos. Educational video can help establish trust and foster loyalty. To be perceived as a leader in your field of business, providing high value educational content, relevant to your business is highly effective.
4. Create how-to  videos. How-to videos are perhaps the most valuable in an overall strategy for SEO and viral marketing. An effective way to leverage this value is to build out a how-to YouTube channel filled with valuable how-to content.
5. Provide answers to your audience’s questions. Most people searching on the internet are looking for the answer to a specific question.  Understand the questions your viewers are asking, and make sure that you provide answers to those questions in your videos.
6. Always include a call-to-action. Video content should be optimized not only for the search but also for response.  Including a call to action within the video, like a special viewer discount, a coupon code, or a special telephone number,  can help to track response rate from your video.
7. Leverage other popular videos. Create a video related to popular content and use a similar, but not identical, keyword rich title and description to increase odds of it appearing on the popular video’s page as a related video.
8. Forget about traditional television ads. TV commercials do not make the most successful online videos. Authentic and candid videos that don’t feature actors or extravagant productions are far superior as search and directory material.
9. Don’t try to do too much. Save your George Lucas ambitions for the home movies. Remember who and what the video is for.  Your videos need to answer your viewer’s questions, and then offer them a strong call to action.
10. Test and re-test your content. Video is such an inexpensive and adaptable medium that it makes sense to experiment with different formats and a message, to find the combination that works best. Test several different approaches to see how views and click through rates fluctuate when you change the visuals, the call-to-action or the promotional offer.

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